Employee Advocacy: Your Best Marketing

Employee advocacy is the process of turning your own team members into a powerful, authentic marketing engine.

It means empowering and incentivizing your employees to share company news, thought leadership, and behind-the-scenes culture on their personal social media profiles (primarily LinkedIn and Twitter).

Customers inherently distrust faceless corporate logos. When your official company page posts an article, the algorithm suppresses it and people ignore it because it feels like an advertisement.

However, when your Lead Developer or Sales Director posts that exact same article with a personal story, the engagement skyrockets. People buy from people, and employee networks are exponentially larger than your corporate following.

We help you build an internal advocacy framework. We create libraries of pre-approved, high-quality content that employees can easily share with one click.

We also conduct personal branding workshops for your leadership team, teaching them how to build their own audiences that directly feed back into your company's sales pipeline.

You cannot force employee advocacy. If your company culture is toxic, no employee will want to publicly associate with you on LinkedIn.

Building an advocacy program forces you to first build a genuinely great place to work, where employees are genuinely proud of the product they are building.